Selling Pants Dotcom

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

You’ve got to start somewhere

For the past couple years, Advertising Age has ranked the top 150 marketing blogs from across the world. What I didn't know until this morning is that they actually rank 539 marketing blogs each year, based on a range of criteria related to the blog's estimated readership, inbound-outbound links, ...

"Good Green" with William Brent

The perils of misleading consumers into thinking your product or service is green (when it's not) are well-documented. It seems the rise in popularity of green products and environmentally-friendly marketing has been paralleled with growing consumer skepticism, and a distrust of green claims by mainstream and emerging companies alike.Navigating ...

Xobni is an email killer app

I've been a Xobni beta user for just a week, but the new service has already saved me a considerable amount of time, and accelerated my productivity.In a nutshell, it's a social networking tool and search engine specifically for your email. Based on seven days of use, the best ...

Big goals and little goals

I've set a goal of drinking eight glasses of water a day. Most days I don't quite get there, but instead end up somewhere between 4-6 glasses. But that's a lot more than I averaged last year.I've also set a goal of reading through the entire Wall Street ...

Big goals and little goals

I've set a goal of drinking eight glasses of water a day. Most days I don't quite get there, but instead end up somewhere between 4-6 glasses. But that's a lot more than I averaged last year.I've also set a goal of reading through the entire Wall Street ...

Xobni is an email killer app

I've been a Xobni beta user for just a week, but the new service has already saved me a considerable amount of time, and accelerated my productivity.In a nutshell, it's a social networking tool and search engine specifically for your email. Based on seven days of use, the best ...

Unleashing your fast-growth company

If you asked me to boil down two keys to a successful company, it would be discipline and communication. Each of these functions have multiple applications, but the successful leverage of each is critical to creating and maintaining momentum and growth in any business.Few people understand this better than ...

Unleashing your fast-growth company

If you asked me to boil down two keys to a successful company, it would be discipline and communication. Each of these functions have multiple applications, but the successful leverage of each is critical to creating and maintaining momentum and growth in any business.Few people understand this better than ...

Television still works

The most successful marketers strip out all the pomp and circumstance too often built up around our trade, and boil what we do down to its essence – inspiring and mobilizing an audience. When you start with a basic premise of product meets consumer, the right solutions (message, channel, ...

What does "drinkability" mean?

A core part of Bud Light’s new positioning – present everywhere from billboards to their recent Super Bowl ads – is “superior drinkability.”The idea behind this positioning is strong, that Bud Light is an easy-to-drink beer (relative to more complex, hoppy beers that may not be as smooth or easy ...

Seven Proven Tips for Conquering the Email Mountain

While working through a particularly gnarly problem with our company’s virtual helpdesk, I was told that my email usage (measured largely by the size of my deleted items folders) is in the top 5 percent of users they see across their various clients. This actually surprised ...

United Airlines did the math wrong

Andy's right. The short-term napkin math on those extra baggage charges by United Airlines will pale in comparison to the customers who will simply seek another airline for their traveling needs.This doesn't even count the soft cost of the scene about to unfold at airports across the country - ...

Importance vs. Urgency

What would happen if you spent less than 10% of your work time next week in quadrant III?What if you could spend 80% of your time in quadrants I and II?I bet your productivity, job satisfaction, work/life balance and peace of mind would improve significantly.

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