Selling Pants Dotcom

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

What do you do on a snow day?

Today in Seattle, a thin blanket of snow and ice covered many of the streets. Local schools were closed, and driving to work was somewhat hazardous.A year ago, similar conditions swept Seattle, and I wrote about the two-sided opportunity snow days represent for many of us. The analogy is ...

Craftsman tools at Wal-Mart?

I was fascinated to read a couple days ago about the possible split between Sears and their Craftsman tool brand. According to the story, Sears may reorganize into several separate companies, which could include splitting out the Craftsman and Die-Hard brands. For decades, Craftsman has been synonymous with Sears ...

The problem with slides

Yesterday afternoon, I gave a presentation with minimal slides. In fact, I used just one slide. I might as well have used too many.Let me qualify.I'm a fan of eliminating copy-heavy slides from presentations. Too many words, and they're reading - not listening. You might as ...

Congratulations Leo

I've been a big fan of the ZenHabits blog for some time. Recently, its author fulfilled a long-held dream by quitting his day job and embarking on a career as a full-time writer.Flip through his well-written blog and you'll see why this was a very good idea. Leo ...

Capturing ideas when wet

I've gotten in the habit of having pen and paper with me nearly everywhere I go, to better capture the ideas that aren't always thoughtful enough to show up when I can do something about them. When I'm mobile and writing something down isn't easy (or safe), I use ...

Giving Twitter a try…

I'm clearly going to be quite late to the Twitter game, but here goes. Click here if you want to follow me. My initial fear and apprehension about Twitter was purely time-based. I can see Twitter sucking up a LOT of time, without the level of ROI I ...

Always On

When Steve Jobs gets on stage to introduce the latest innovations from Apple, the presentation you see is very well rehearsed. Jobs and his team fully understand just how critical Jobs himself is to the Apple brand, and they correctly take that very seriously.Apple's understanding of that brand, and ...

Outsource your reading

Want to read more, but just don't have the time? Let someone else read for you!It's not crazy. There are a number of tools, most online and many for free, where basically someone else does the "heavy lifting" of reading everything, summarizing what's most important and prescient for ...

Marketing as theater

About four years ago, a vacant lot in northeast Bellevue, Washington was turned into a new Whole Foods. This, for better or worse, was a stone's throw away from the building in which I was working at the time.Very quickly, Whole Foods became a lunch destination almost every day. ...

How to Green Your Media Plan

The folks over at Sustainable Life Media have been gracious enough to let me write about green marketing best practices from time to time. This month's column focuses on several ways to make your media campaigns more environmentally-friendly, from start to finish.Special thanks to Mark Jones and Hydrogen Advertising ...

Television still works

The most successful marketers strip out all the pomp and circumstance too often built up around our trade, and boil what we do down to its essence – inspiring and mobilizing an audience. When you start with a basic premise of product meets consumer, the right solutions (message, channel, ...

What does "drinkability" mean?

A core part of Bud Light’s new positioning – present everywhere from billboards to their recent Super Bowl ads – is “superior drinkability.”The idea behind this positioning is strong, that Bud Light is an easy-to-drink beer (relative to more complex, hoppy beers that may not be as smooth or easy ...

Seven Proven Tips for Conquering the Email Mountain

While working through a particularly gnarly problem with our company’s virtual helpdesk, I was told that my email usage (measured largely by the size of my deleted items folders) is in the top 5 percent of users they see across their various clients. This actually surprised ...

United Airlines did the math wrong

Andy's right. The short-term napkin math on those extra baggage charges by United Airlines will pale in comparison to the customers who will simply seek another airline for their traveling needs.This doesn't even count the soft cost of the scene about to unfold at airports across the country - ...

Importance vs. Urgency

What would happen if you spent less than 10% of your work time next week in quadrant III?What if you could spend 80% of your time in quadrants I and II?I bet your productivity, job satisfaction, work/life balance and peace of mind would improve significantly.

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